.webp)
We've gotten used to a certain rhythm in our interactions with AI: we ask, it answers. We prompt, it responds. Even in the world of user research, this dynamic holds—surveys sit there waiting for someone to click a link and dutifully fill out form fields. But here's the thing: that model assumes people wake up excited to share feedback about your product roadmap or employee onboarding experience. Spoiler alert—they don't. What if instead of waiting for users to come to you, the conversation came to them?
That's the shift behind Coherence. Instead of you interrogating a chatbot, the chatbot interviews you. The agent drives the conversation, asking follow-up questions, digging deeper on interesting points, and adapting based on your responses. It's less "fill out this form" and more "let's have a chat." For product teams trying to understand why users churn, or HR teams gauging sentiment on a new policy, this isn't just a nice-to-have—it's a fundamentally different way to extract insights. The agent can probe in ways a static survey never could, following threads that a human researcher would catch but a multiple-choice question would miss.
This matters for anyone who's ever stared at a 12% survey completion rate and wondered what the other 88% were thinking. Whether you're a PM validating a feature concept, a designer testing prototypes, or a growth team trying to understand activation drop-off, agent-driven conversations unlock richer, more nuanced feedback. Internal teams benefit too—sales process audits, AI enablement check-ins, employee engagement surveys all get more honest and detailed when they feel conversational rather than bureaucratic. Even content teams can use this to interview subject matter experts or gather research for reports without scheduling Zoom calls.
The catch? Getting people to actually engage. Even with a better experience, you're still asking for someone's time and attention. The bar for "worth responding to" is high. But here's why it's solvable: when the conversation is actually good—when it feels natural, respectful of your time, and genuinely curious rather than extractive—people want to participate. The challenge isn't the technology, it's the design. Make the agent feel less like a survey and more like someone who actually cares what you think, and suddenly that engagement problem starts looking less insurmountable.
You can try your first conversational survey right here:
